Become an IAFS Promoter

BUILD YOUR OWN EVENT. LEAD YOUR MARKET. GROW WITH IAFS.

 

The IAFS Bodybuilding Federation is expanding — and we are actively seeking motivated individuals and organizations to promote sanctioned bodybuilding and fitness events.

​

Whether you're an experienced event organizer or looking to launch your first show, IAFS provides the structure, support, and brand credibility to help you succeed.

​

WHY PROMOTE WITH IAFS?

Promoting an IAFS event gives you the opportunity to build something meaningful in your local market while being backed by a respected and growing federation.

​

As an IAFS Promoter, you gain access to:

• A recognized and respected brand led by 8-Time Mr. Olympia Lee Haney
• Clearly defined divisions, rules, and judging standards
• Support in event planning, structure, and execution
• Marketing alignment and exposure through IAFS channels
• Access to a growing network of athletes, coaches, and industry partners
• The ability to host both Drug-Tested and Open divisions

​

WHAT MAKES A SUCCESSFUL PROMOTER?

IAFS promoters are leaders, organizers, and community builders.

We look for individuals who are:

• Organized and detail-oriented
• Passionate about fitness, bodybuilding, and live events
• Strong communicators and relationship builders
• Motivated to grow a recurring, long-term event
• Committed to professionalism and athlete experience

You do not need to have promoted a bodybuilding show before — but you do need to be committed to doing it the right way.

​

WHAT YOU CAN EXPECT

IAFS provides a framework for success while allowing promoters flexibility to build their own unique event.

Promoters are responsible for:

• Securing a venue and event date
• Managing event logistics and operations
• Local marketing, sponsorships, and vendor coordination
• Athlete registration and communication

IAFS provides:

• Federation sanctioning and event approval
• Division structure, rules, and judging criteria
• Guidance on show flow and event execution
• Judge coordination and scoring systems
• Brand alignment and promotional support

​

EVENT TYPES YOU CAN PROMOTE

IAFS promoters have the flexibility to build events that fit their market, including:

• Bodybuilding & Physique Competitions
• Fitness Expos
• Strength & Functional Fitness Events
• Community Fitness Showcases

Promoters may also integrate additional experiences such as:

• Vendor villages
• Fitness challenges
• Youth and community-based events

​

DRUG-TESTED & OPEN DIVISIONS

IAFS events may include both:

• Drug-Tested Divisions (with anti-doping protocols)
• Open Divisions (non-tested competition)

This dual structure allows promoters to expand their athlete base and create inclusive, well-attended events.

​

REVENUE OPPORTUNITY

Promoting an IAFS event is a business opportunity.

Promoters generate revenue through:

• Athlete registration fees
• Ticket sales
• Vendor booth sales
• Sponsorships and partnerships

IAFS provides the structure — you build the market.

​

APPLICATION PROCESS

To get started, complete the Promoter Interest Form below.

After submission, our team will:

1. Review your application

2. Schedule an introductory call

3. Discuss your market, goals, and event vision

4. Determine next steps for approval and sanctioning

​

IMPORTANT NOTES

• All events must be approved and sanctioned by IAFS
• Promoters must follow federation standards and guidelines
• Event quality, athlete experience, and brand alignment are top priorities
• Approval is selective to ensure strong, sustainable events

​

READY TO GET STARTED?

If you’re ready to build something impactful in your region and grow with a rising federation, we’d love to connect.

​

Complete the form below and take the first step toward becoming an IAFS Promoter.